In the world of American fashion, few names gained as much fame as Mossimo Giannulli. Known for his popular clothing brand “Mossimo,” he built a multimillion-dollar empire through creative design and strategic retail partnerships. However, his name recently made headlines for an entirely different reason—the infamous 2019 college admissions scandal. His story is one of rapid success, public admiration, and eventual controversy that rocked Hollywood and American education alike.
While some people recognize Mossimo Giannulli for his fashion career, others associate him with the criminal case that led to a prison sentence. Either way, his name remains widely discussed, and many are curious about his background, mossimo giannulli net worth, and personal life. This article takes an in-depth look at the life and journey of Mossimo Giannulli.
Biography of Mossimo Giannulli
| Aspect | Details |
|---|---|
| Full Name | Massimo “Mossimo” Giannulli (changed early in life) |
| Born | June 4, 1963 – Los Angeles, California, USA |
| Heritage & Early Life | Of Italian descent; raised in Encino, CA; parents Gene (architect) and Nancy (homemaker) |
| Education | Studied business & architecture at USC (attended non‑degree spring 1984 program); dropped out in 1987 |
| Career – Mossimo Brand | Founded Mossimo in 1986 on Balboa Island; grew from $1 M to $4 M profits in first two years; IPO in 1996; licensing deal with Target in 2000; sold to Iconix Brand Group in 2006 |
| Net Worth | Estimated at ~$80 million (combined with wife) |
| Family | Married actress Lori Loughlin (Nov 27, 1997); three children: Isabella Rose (b. 1998), Olivia Jade (b. 1999), and Gianni |
| Legal Issues | Involved in 2019 college admissions bribery scandal; paid $500,000 to falsify daughters’ rowing credentials |
| Sentencing | Pled guilty; August 2020 sentenced to 5 months prison, $250,000 fine, and 250 hours community service; served Nov 19, 2020 – Apr 2, 2021 (plus home confinement until Apr 17, 2021) |
| Philanthropy & Lifestyle | Formerly owned Bel-Air & Hidden Hills properties; sold Bel-Air home in 2020; re-listed Hidden Hills in 2025; known for philanthropic efforts |
Who Is Mossimo Giannulli?
Mossimo Giannulli is an American fashion designer and entrepreneur best known for founding the Mossimo clothing brand. His line became a household name in the 1990s and was sold in major stores across the U.S. As a businessman, he gained recognition for combining trendy streetwear with mainstream retail. He later made headlines for his role in the college admissions scandal involving his wife, actress Lori Loughlin.
Giannulli’s life has been full of highs and lows—from founding a fashion brand that defined an era to serving time in federal prison. Today, he remains a complex figure in American pop culture, business, and legal history.
Early Life of Mossimo Giannulli
Mossimo Giannulli was born on June 4, 1963, in Southern California. He grew up in a middle-class family, and his father worked as an architect. From a young age, Mossimo showed interest in design, business, and clothing. He loved fashion and paid close attention to streetwear trends during his teenage years.
He was inspired by the laid-back Southern California lifestyle, which would later become the identity of his clothing brand. As a teenager, he started experimenting with clothes and marketing ideas, showing signs of the creativity and ambition that would define his career.
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Education and Early Business Ideas
Giannulli briefly attended the University of Southern California (USC), where he studied business and design. However, he dropped out after only a year and a half to pursue his own business. His decision shocked some, but it turned out to be a smart move for his career.
Using a loan from his father, Mossimo began designing and selling t-shirts and beachwear. He operated from his garage, but the business quickly grew thanks to his sharp eye for design and street-style appeal. This period marked the beginning of the Mossimo brand, which would soon take over American fashion retail.
Family and Personal Life
Mossimo Giannulli is married to Lori Loughlin, a well-known actress famous for her role in the TV series “Full House.” The couple tied the knot in 1997 and have two daughters together—Olivia Jade and Isabella Rose. Olivia Jade is a social media influencer and beauty vlogger with a large online following.
The family often appeared in the media as a glamorous Hollywood unit. However, their public image suffered greatly after their involvement in the college admissions scandal. Despite this, they remain together and continue to manage life outside the spotlight.
Mossimo Giannulli’s Age
As of 2025, Mossimo Giannulli is 62 years old. His long career in fashion, combined with recent legal issues, has made him a figure of both admiration and controversy. Despite setbacks, he continues to be remembered for his role in transforming casual wear into a mainstream business.
Mossimo Giannulli Net Worth
Before his legal troubles, Mossimo Giannulli enjoyed financial success. Mossimo Giannulli Net Worth once peaked at over $80 million, thanks to his brand’s licensing deal with Target and later acquisition by Iconix Brand Group. However, legal expenses and reputation damage from the admissions scandal may have affected his wealth.
As of 2025, Mossimo Giannulli Net Worth is approximately $50 million. Much of his income comes from past business deals, real estate, and investments. He and Lori Loughlin sold their mansion in Hidden Hills, California, for over $18 million in 2021.
Relationship and Legal Drama
Mossimo and Lori’s marriage gained media attention for more than two decades. Their relationship faced its biggest test during the 2019 scandal when both were accused of paying $500,000 in bribes to get their daughters admitted to USC as fake athletic recruits.
Giannulli was sentenced to five months in prison, paid a $250,000 fine, and completed 250 hours of community service. Lori served two months, paid a $150,000 fine, and completed 100 hours of service. After serving his sentence, Giannulli was released to home confinement and completed his sentence in 2021.
Current Affairs and Lifestyle
After the scandal, Mossimo Giannulli and his wife retreated from public life. They sold their home, focused on personal growth, and avoided public interviews. Mossimo has not returned to fashion design in a public way and currently maintains a low profile.
Some reports suggest he is focusing on private investments and helping guide his daughters’ careers. Olivia Jade resumed her YouTube and social media work, while the family as a whole has slowly begun to re-enter public life—though more cautiously than before.
Career Achievements and Setbacks
Mossimo Giannulli started the Mossimo brand in 1987, and within the first year, it earned $1 million. By the second year, sales hit $4 million. The brand quickly expanded to include denim, swimwear, and other apparel. In 1996, Giannulli Inc. went public and was listed on the New York Stock Exchange.
Mossimo Giannulli struck a major licensing deal with Target, making Mossimo a widely available name in stores nationwide. In 2006, Iconix Brand Group acquired the brand, allowing Giannulli to step back from day-to-day operations while still benefiting financially.
His career later took a sharp turn due to his involvement in the college admissions scandal, but the legacy of his fashion empire still remains.
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Physical Appearance Table
Here’s a quick look at Mossimo Giannulli’s physical characteristics:
| Attribute | Details |
| Height | 5 feet 10 inches (178 cm) |
| Weight | Approx. 75 kg (165 lbs) |
| Hair Color | Dark Brown |
| Eye Color | Brown |
| Build | Athletic |
| Style Preference | Casual, Urban, Trendy |
His appearance has always reflected his fashion background, with a taste for stylish but comfortable clothing.
Social Media Presence
Mossimo Giannulli does not actively use public social media accounts. Unlike his daughter Olivia Jade, who is famous on YouTube and Instagram, Mossimo prefers to maintain his privacy. After the college admissions scandal, the family received a lot of negative attention online, which likely influenced his decision to stay offline.
However, content about Mossimo frequently trends on platforms like Twitter and news outlets. He remains a subject of public interest, especially in discussions related to the admissions scandal, celebrity justice, and fashion industry history.
Frequently Asked Questions
What is Mossimo Giannulli Net Worth?
Mossimo Giannulli Net Worth is estimated at around $80 million as of 2025. Most of his wealth comes from his fashion brand and real estate.
How did Mossimo Giannulli make his money?
He earned his fortune by founding the Mossimo clothing brand in 1987. The brand’s deal with Target greatly boosted his income.
Did the college scandal affect Mossimo Giannulli Net Worth?
Yes, the scandal resulted in fines, legal fees, and asset sales. However, he still maintains a multimillion-dollar net worth.
Is Mossimo Giannulli wealthier than Lori Loughlin?
Mossimo Giannulli and Lori Loughlin have a combined net worth. Individually, he is estimated to have slightly more wealth due to his business earnings.
Conclusion
Mossimo Giannulli Net Worth is a name that evokes mixed reactions—admiration for his fashion empire and criticism for his legal missteps. His story is one of risk-taking, fame, and redemption. From a garage-based t-shirt business to becoming a fashion mogul and then a convicted felon, his journey is both inspiring and cautionary.
He changed how everyday Americans shopped for fashion, bringing streetwear to the mainstream. Despite setbacks, Mossimo’s impact on the industry still holds weight. As he steps back from the public eye, his story continues to be a topic of discussion, lessons, and curiosity. The name Mossimo Giannulli will always be tied to innovation, controversy, and resilience.
